Pretty in pink: Kelly Brook looked cute in a pale pink and black dress and sky-high heels as she launched London's Sky Ride 2011 today in Potters Fields Park
She often tops lists of the most fashionable and beautiful women in the UK.
And Kelly Brook today proved that she never lets her style standards slip, as she arrived for the launch of London's Sky Ride wearing sky-high heels.
The 31-year-old model showed off her cycling skills as she rode around Potters Fields Park in her tiny pink minidress and cream sandals, showing no signs of any nerves as she confidently navigated the cycle paths.
What a pro! Kelly showed that high heels can be worn for any occasion, including riding a bike
Kelly teamed the sandals with a cute pink minidress, which highlighted her womanly curves and drew attention to her long legs, and wore her long brunette hair in tumbling curls.
She was joined by the Mayor of London Boris Johnson as the pair launched the initiative and unveiled details of the 7.2 mile city centre route ahead of the Sky Ride event on Sunday 4th September.
Before heading to the event, Kelly took to her Twitter page earlier this week and tweeted the Mayor: 'Looking forward to seeing you Thursday!! What are you wearing???? lol.'
Working it: Kelly looked adorable in her dress, which drew attention to her tiny waist and long legs
Kelly has worked with the Sky Ride initiative for the past few years, and has spoken previously about her love of cycling.
She said: 'Cycling is a fun way to spend time with friends and keep in shape. This will be my third year supporting the Mayor of London’s Sky Ride and I can’t wait for the 4th September to come around.
'It’s such a fantastic way to get out on your bike and enjoy the sights of the capital in your own time, with friends or family.
Smiley, happy people: Kelly looked in good spirits as she made her way to the launch this afternoon
Good friends: Kelly tweeted Mayor of London Boris Johnson earlier in the week to check they wouldn't clash
Smile! The pair are faced by a huge group of photographers as they pose and launch the scheme
'This is a key part of my cycling revolution which aims to make London a cycle-friendly city, encouraging more and more people that pedal power is the way forward.'
On the day of September 4th, the roads of London will be traffic-free from 9.30am to 4.30pm for the occasion, with cyclists given the opportunity to take in the sights of St James’s Park, Buckingham Palace, The Tower of London and London Bridge on the route.
For more information, visit Goskyride.com/London.
History repeating itself: Brook wore a dress and heels to promote the Skyride in 2010 (left) and in 2009 (right)