They're famous for their ability to stay composed.
But this Queen's guardsman could have been forgiven if he'd averted his eyes for a few seconds to check out the leggy blonde beside him.
Fearne Cotton posed next to the soldier as she hopped around London, during a photoshoot to promote her new clothing collection for Very.
A British icon: This Queen's Guardsman would have had trouble trying not to avert his eyes as the blonde posed next to him in a playsuit from her latest collection for Very
The 30-year-old donned a gorgeous blue playsuit with black patterns as she stood next to the guardby his St Jame's Palace sentry box.
It was paired with some chunky snakeskin heels and the Celebrity Juice star also held a tiny guitar with the Union Jack on the front.
She's musical too! The Celebrity Juice star posed with a tiny guitar with a Union Jack on the front
Sunny: In a quick outfit change, Fearne donned a bright yellow maxi dress as she posed next to an iconic red phonebox
It's hungry work! Fearne nibbles on a bucket of popcorn during the shoot
The piece was just one of an array of outfits sported by Fearne from her latest range.
In a quick outfit change, she donned a yellow maxi-dress with black designs along the neckline.
It was paired with purple trainers as the blonde leaned against an iconic red phonebox while eating from a bucket of popcorn.
Riding high! Fearne also donned a pair of yellow skinny jeans as she rode a bike around London
The camera loves her! Fearne gets animated as the photographer gets to work
Fearne was also spotted riding a bike around Hyde Park, with British flags tucked in the basket.
She donned a pair of on-trend, bright yellow skinny jeans which were paired with a gold shimmery top and ballet flats.
And she attracted a few stares as she posed on Westminster Bridge, with the iconic Parliament buildings behind her
Geek chic: Fearne added a pair of glasses to this black ensemble as she waves flags around
Look at me! Fearne attracted a few stares as she posed on Westminster Bridge, with the iconic Parliament buildings behind her
It's never ending! In yet another outfit change, Fearne donned this floral dress as she posed by a hot dog stand
She went for geek chic, donning a pair of glasses with her black swing dress.
The star was also seen getting behind a camera of her own.
In yet another outfit change, Fearne donned this floral dress as she posed by a hot dog stand.
Fearne told the Sunday Mirror: 'The shoot had a real girl-about-town feel. But it's not summer so I had to keep throwing on a faux fur jacket between shots.'
Keeping warm: Fearne covered up in a leopard-print fur jacket in between takes, and also donned this sweet white dress
Blending in: Fearne walks with her entourage among the tourists in front of the Buckingham Palace gates
Source Daily Mail